Top ranking shopping app with 500K+ downloads

In partnership with Prostor, we’ve developed an intuitive shopping app that captured 500,000 new customers and opened new revenue streams for the company.
Save on your favourite products!
The loyalty card is always at hand
Prostor app loyalty card with barcode
Online bonuses
Track your bonuses conveniently and quickly
Prostor app online bonuses screen
Get more!
Offers, discounts and special deals for you
Prostor app personalized product offers
Price scanner
Scan the product barcode for quick ordering
Prostor app barcode price scanner screen

About Prostor

Prostor is Ukraine’s leading health and beauty retailer, operating over 470 stores across 132 cities. For more than 20 years, the company has been offering a wide range of products, including cosmetics, perfume, household chemicals, and personal care products.
Prostor beauty store interior
Woman trying a perfume at a Prostor store
Prostor store entrance
Prostor brand campaign photo
Prostor store shelves with cosmetics

How we built Prostor app

Making mobile shopping apps from scratch is always a challenge. But doing it for a leading retailer like Prostor, operating nationwide, makes it even trickier.
To kick things off, we started with a Discovery Phase.
Prostor app dark theme screen designs

Discovery Phase

We brought in a Business Analyst to document the requirements and establish a shared understanding of the project scope among all the stakeholders. Our Discovery Phase ended up with the following artifacts:
Competitor Analysis
We analyzed similar retail applications on the market, focusing on their design and functionality to shape the design concept of the future application.
Prostor competitor feature comparison table
Prostor app wireframes and prototypes
Wireframes and prototypes
Based on the competitor analysis and user research, we created wireframes to align our vision with our client before we started the development phase.
Technology architecture
We selected a suitable tech stack and agreed on the overall solution architecture to ensure scalability, performance, and maintainability.
Prostor app UI component set

Design: Shaping a competitive product

To set Prostor’s app apart from the existing offerings in the market, we engaged our whole design team and some external talent. We also set up a focus group to inform our design decisions.
Prostor app component library with icons, fonts and colors
Component library
We built a detailed component library with custom icons and fonts that can be reused for new modules or features.
User Testing
The focus group tested key scenarios, and their feedback showed us what to tweak for the app to be more intuitive.
Prostor app user testing results board

UI Design Concepts

Durying the design phase, we translated key findings into structured user flows and crafted design solutions that reflect the project’s objectives and user needs
Prostor app user flow and screen design concepts

Development: 10+ systems, perfectly connected

To integrate the app with 10+ internal and external systems, we closely cooperated with Prostor’s CTO, CMO, and content & creative managers throughout the entire project lifecycle.
Prostor’s back-office systems
Prostor has multiple back-office systems, including CRM, BPM, PIM, and a consumer-facing Adobe Commerce website. We seamlessly connected all these systems with the app.
Creatio
Description text
PIM
Website powered by Adobe Commerce
LiqPay
for fast and secure online payments
Google Maps
for quick and effortless search of nearby shops
HelpCrunch
for instant access to the support team via chat
Multisearch
for smart product search
eSputnik
Data and channels in one place

Top ranked shopping app → launched in 9 months

Top ranked shopping app → launched in 9 months

Browse thousands of products
Shoppers can search for specific items or filter products by categories, brands, price ranges, and other criteria to find what they need with ease.
Make online orders
Once the cart is full, shoppers can choose home delivery for ultimate convenience or pick up their order at the nearest Prostor store.
Add items to cart with a barcode scanner
Users scan product barcodes right in the app and add items to their cart in seconds. Fast, easy, and hassle-free.
Track bonus history
Buyers get detailed information about their bonuses, including the current balance and the history of earned and withdrawn bonuses.
Watch make-up tutorials
Navigating the main page, users can watch tutorials on the make-ups using the featured products. None of ProStor’s competitors has this feature.
Get personalized offers
Buyers learn about new Prostor promo events and discover personal limited-time offers. All within just one tap.
Check out with a variety of payment options
Customers can choose the most convenient checkout option and pay using Google Pay, Apple Pay, LiqPay, or a saved card.
Play games, earn rewards
With engaging gamification features, such as the Crazy Shaker, Surprise Wheel and Beauty Trio, users can earn points (called “beauties”) and redeem them for bonuses or gifts.
Shop from Prostor’s partners
We’ve built a simple, separate checkout for each merchant partnering with Prostor.
Browse thousands of productsMake online ordersAdd items to cart with a barcode scannerTrack bonus historyWatch make-up tutorialsGet personalized offersCheck out with a variety of payment optionsPlay games, earn rewardsShop from Prostor’s partners

From a shopping app to a leading marketplace: 500,000 users and growing

Prostor app splash screenProstor app home screen with product offersProstor app product catalog screen

In the first few months after launch, over 50,000 users downloaded the app from Google Play and the App Store. After a year and a half, that number has grown to around half a million. Today, Prostor isn’t just a shopping app. It’s a marketplace, opening new revenue opportunities for partners that sell alongside Prostor.

Moving forward, we are working on new features, like a habit tracker and in-app rewards, and improving the application based on customer feedback.

More than 10,000 downloads without any marketing efforts

Although the marketing campaign to promote the app is yet to start, more than 10K users have already downloaded the app from Google Play and App Store. Moving forward, our team is focused on implementing new features including push notifications, favorites, and ratings, and improving the application based on customer feedback.
5 out of 5 stars
09.02.24
Great app! Very convenient for choosing products and viewing them. Nice personal account where you can see all the bonuses. Recommended :)
5 out of 5 stars
22.03.24
Thanks, Prostor!
Beautiful design, easy to use and intuitive app 🥰
5 out of 5 stars
23.02.24
Convenient and understandable app with a beautiful design 🥰 it’s a pleasure to use :)
5 out of 5 stars
20.03.24
Very convenient and appealing app. The navigation, choosing products and making purchases feel great! Everything is convenient and clear. Thank you!
5 out of 5 stars
22.03.24
Convenient and beautiful.
I really like the design, the delivery options and the shop map are convenient to use 👍
5 out of 5 stars
19.02.24
Very convenient app where you can see the information about all your purchases with a bonus card, the balance of bonuses, and their terms of use, and make an online order to be delivered to the nearest shop. There is also a price scanner, which is very convenient when choosing products.
5 out of 5 stars
09.02.24
Great app! Very convenient for choosing products and viewing them. Nice personal account where you can see all the bonuses. Recommended :)
5 out of 5 stars
22.03.24
Thanks, Prostor!
Beautiful design, easy to use and intuitive app 🥰
5 out of 5 stars
23.02.24
Convenient and understandable app with a beautiful design 🥰 it’s a pleasure to use :)
5 out of 5 stars
20.03.24
Very convenient and appealing app. The navigation, choosing products and making purchases feel great! Everything is convenient and clear. Thank you!
5 out of 5 stars
22.03.24
Convenient and beautiful.
I really like the design, the delivery options and the shop map are convenient to use 👍
5 out of 5 stars
19.02.24
Very convenient app where you can see the information about all your purchases with a bonus card, the balance of bonuses, and their terms of use, and make an online order to be delivered to the nearest shop. There is also a price scanner, which is very convenient when choosing products.

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Tallium
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